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Nerves Will Get the Better of You
Anybody who is doing a media interview and says they are not nervous is someone you should truly worry about. Nerves are an essential part of any media interview. All opportunities to do live or...
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Perception is Everything
Perception is reality. When you really really stop and ask ‘is that true?’ you can’t always be certain. Indeed, something that is absolutely true to you may indeed be complete nonsense as far as...
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Stop fluffing about!
We live in a savvy snappy hi-tech world moving faster than a speeding bullet. Millennials know automatically when they are being snowed. It’s become clear that the public – the very public you address...
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Single most ridiculous thing happening to media
The single most ridiculous thing happening to Australian media right now is also happening across the world. CUTBACKS. Jobs being chopped as advertising in some parts of the media dwindles … and...
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The weapon of choice….
Stop bagging the media. There’s a real tendency these days to bag the media. They are too “negative.” They don’t “help.” They just want to “do people over”. The accusations fly thick and fast. All...
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Truth be told ….
In an era of hi-tech fast moving communication, when a news story can break anywhere on planet earth and be before us in seconds, there’s still one casualty suffering too much in the world of PR....
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Handling a PR Crisis
One of the first things some companies do if a crisis hits is the worst thing you can do – HIDE. The thinking seems to go along the lines that if no comment is made, that will work well as a strategy...
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Getting ready to talk with media.
Any media interview is obviously an opportunity to get your point across. Be aware that interviewers aren’t going to ask you a set list of questions and they are not going to ask you the questions you...
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Some of the Key Elements You Need for a Good Media Release
There are many ways of looking at a media release. The bottom line is it’s a release of information designed to get media interested in your story. So the first thing you need to do is have an...
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Know Your Product
ANY successful media encounter needs simple and critical ingredients. Insight, knowledge and examples. KNOW your product. Know why you are there and WHAT you are selling. There’s really nothing the...
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